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<p class="Default"><span style="font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center;background:white"><b><span style="font-size:24.0pt;font-family:"Georgia",serif;color:#548DD4">Water Words that Work</span></b><span style="font-size:24.0pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center;background:white"><b><span style="font-size:14.0pt;font-family:"Georgia",serif;color:black">A workshop with communication expert Eric Eckl</span></b><span style="font-size:24.0pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center;background:white"><span style="font-size:8.0pt;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-family:"Georgia",serif;color:black">Make a splash with your communications! Relearn the language that everyday citizens use and you will become more confident and successful as you set out to enlighten
the uninformed and persuade the undecided to take action on behalf of our rivers, lakes, and oceans.</span><span style="font-size:13.5pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center;background:white"><b><span style="font-size:8.0pt;font-family:"Georgia",serif;color:black"> </span></b><span style="font-size:13.5pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center;background:white"><b><span style="font-size:16.0pt;font-family:"Georgia",serif;color:#548DD4">Thursday, May 5, 2016 | 10:00 am-4:30 pm</span></b><span style="font-size:16.0pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center;background:white"><span style="font-size:16.0pt;font-family:"Georgia",serif;color:#548DD4">Save The Bay, Providence, RI</span><span style="font-size:16.0pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:8.0pt;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white"><b><span style="font-family:"Georgia",serif;color:black">Part 1: The perils of preaching to the choir.</span></b><span style="font-family:"Georgia",serif;color:black"> Learn how and why most environmental messages
miss the mark. After completing this training, you will be able to spot the signs of "preaching to the choir" and recognize when you are sending messages that go over your target audience's head.<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:8.0pt;font-family:"Times New Roman",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white"><b><span style="font-family:"Georgia",serif;color:black">Part 2. The Environmental Message Method, Steps 1-4.</span></b><span style="font-family:"Georgia",serif;color:black"> Learn to transform professional-level
conservation writing into messages that are suitable for everyday citizens. You will learn steps 1-4 of the "Environmental Message Method": Begin With Behavior, Foolproof Photos, Swap the Shoptalk, and the Words That Work.</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:8.0pt;font-family:"Georgia",serif;color:black"><br>
</span><b><span style="font-family:"Georgia",serif;color:black">Part 3. The Environmental Message Method, Steps 5 and 6.</span></b><span style="font-family:"Georgia",serif;color:black"> You will learn to incorporate storytelling techniques into your message,
and how to measure the reading level of your materials and determine if it is a good fit for your audience.</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:8.0pt;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;background:white"><u><span style="font-size:10.0pt;font-family:"Georgia",serif;color:black">Updated in 2015 to include:</span></u><span style="font-size:10.0pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in;background:white"><span style="font-size:10.0pt;font-family:"Georgia",serif;color:black">- Results of an in-depth national assessment that provides even deeper insight into what triggers environmental stewardship
from everyday citizens<br>
- Startling new findings on photos and logos<br>
- Message approaches that conservation communicators can "borrow" from Amazon, Netflix, and other online powerhouses<br>
- Tips on grammar choices that makes your readers mad -- and how to avoid them</span><span style="font-size:10.0pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:8.0pt;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white"><b><span style="font-size:14.0pt;font-family:"Georgia",serif;color:#548DD4">Audiences:</span></b><span style="font-family:"Georgia",serif;color:black"> scientists, public officials, natural resources professionals,
environmental educators, and anyone else interested in communicating environmental messages more effectively! </span><a href="http://www.waterwordsthatwork.com/testimonials" target="_blank"><span style="font-family:"Georgia",serif">Check out some of the testimonials.</span></a><span style="font-size:13.5pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:8.0pt;font-family:"Georgia",serif;color:black"> </span><span style="font-size:13.5pt;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><b><span style="font-size:14.0pt;font-family:"Georgia",serif;color:#548DD4">Cost:</span></b><span style="font-family:"Georgia",serif;color:black"> Thanks to NOAA funding, we're able to offer this workshop for the
very low price of <b>$25</b>! A light breakfast and lunch are included. Seats are limited so </span><a href="http://asri.doubleknot.com/event/water-words-that-work/1899817" target="_blank"><b><span style="font-size:14.0pt;font-family:"Georgia",serif">please
register</span></b></a><span style="font-family:"Georgia",serif;color:black"> today (</span><a href="http://asri.doubleknot.com/event/water-words-that-work/1899817" target="_blank"><span style="font-size:9.0pt;font-family:"Georgia",serif;background:white">http://asri.doubleknot.com/event/water-words-that-work/1899817</span></a><span style="font-size:9.0pt;font-family:"Georgia",serif;color:black;background:white">). </span><span style="font-family:"Georgia",serif;color:black">Registration
deadline is April 27, 2016.</span><span style="font-size:12.0pt;font-family:"Georgia",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:8.0pt;font-family:"Georgia",serif;color:black"> </span><span style="font-size:13.5pt;font-family:"Times New Roman",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><b><span style="font-size:14.0pt;font-family:"Georgia",serif;color:#548DD4">Contact: </span></b><span style="font-family:"Georgia",serif;color:black">Jennifer West, </span><a href="mailto:jennifer@nbnerr.org" target="_blank"><span style="font-family:"Georgia",serif">jennifer@nbnerr.org</span></a><span style="font-family:"Georgia",serif;color:black">,
401-222-4700, x 7413.</span><span style="font-size:10.0pt;font-family:"Georgia",serif;color:black"><o:p></o:p></span></p>
<p class="MsoNormal" style="mso-line-height-alt:9.2pt;background:white"><span style="font-size:10.0pt;font-family:"Georgia",serif;color:black">~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-line-height-alt:9.2pt;background:white"><span style="font-size:10.0pt;font-family:"Georgia",serif;color:black"><o:p> </o:p></span></p>
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</v:shape><![endif]--><![if !vml]><img width="193" height="130" src="cid:image002.jpg@01D18E4E.98C81DE0" align="left" vspace="5" alt="https://mlsvc01-prod.s3.amazonaws.com/c4ed85e6001/8f35c37f-67bd-4d69-afd2-d36d027042ad.jpg" v:shapes="Picture_x0020_6"><![endif]><span style="font-size:10.0pt;font-family:"Georgia",serif;color:black">Eric
Eckl's role models include Aldo Leopold, Martin Luther King, Maximilian Berlitz, and P.T. Barnum. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:9.2pt;background:white"><span style="font-size:8.0pt;font-family:"Georgia",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="mso-line-height-alt:9.2pt;background:white"><span style="font-size:10.0pt;font-family:"Georgia",serif;color:black">Eric loves campaigns and would run for office if he could give the job to somebody else after winning. Instead, he
helps conservation and environmental organizations with pollution prevention, fundraising, and issue advocacy campaigns. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:9.2pt;background:white"><span style="font-size:8.0pt;font-family:"Georgia",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="mso-line-height-alt:9.2pt;background:white"><span style="font-size:10.0pt;font-family:"Georgia",serif;color:black">Eric founded Water Words That Work LLC as a marketing and public relations firm for nature protection and pollution
control organizations. <o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:9.2pt;background:white"><span style="font-size:8.0pt;font-family:"Georgia",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="mso-line-height-alt:9.2pt;background:white"><span style="font-size:10.0pt;font-family:"Georgia",serif;color:black">Since 2009, the company has assisted more than 200 conservation organizations, including the National Park Service,
U.S. Environmental Protection Agency, the Alliance for the Chesapeake Bay, the Southwest Florida Water Management District, the Minnesota Association of Watershed Districts, the Ogeechee Riverkeeper, and many others.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:9.2pt;background:white"><span style="font-size:8.0pt;font-family:"Georgia",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="mso-line-height-alt:9.2pt;background:white"><span style="font-size:10.0pt;font-family:"Georgia",serif;color:black">Before launching Water Words That Work, Eric managed fundraising, media relations, and publishing activities for many
conservation organizations. His past employers include Beaconfire Consulting, American Rivers, the U.S. Fish and Wildlife Service, and the White House Council on Environmental Quality.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:9.2pt;background:white"><span style="font-size:8.0pt;font-family:"Georgia",serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="mso-line-height-alt:9.2pt;background:white"><span style="font-size:10.0pt;font-family:"Georgia",serif;color:black">Eric's skills include message development, online outreach, market research, training, and business development. He
has appeared in countless media stories, including CNN and the New York Times. He is a frequent speaker at environmental, marketing, and technology conferences.</span><span style="font-size:8.0pt;font-family:"Georgia",serif;color:black"><o:p></o:p></span></p>
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